‘It Can Wait’ program highlights the dangers of distracted driving

The It Can Wait campaign is a free program you can bring to your high schools to help educate students on the dangers of distracted driving and encourage them to take the pledge to keep their eyes on the road and not their phones.

The campaign is a partnership between the Wisconsin State Patrol, AT&T, and AAA to hold events at high schools across the state to drive home the dangers of distracted driving. During these assemblies, students watch an AT&T video called “The Last Text” about lives altered by someone’s decision to text and drive.

Students are also given the chance to experience the dangers of smartphone activities behind the wheel on AAA’s distracted driving simulator. They are then asked to take the pledge at www.ItCanWait.com.

Since 2010, the Wisconsin State Patrol, AAA, and AT&T have teamed up to hold events at over 100 high schools throughout Wisconsin, reaching over 40,000 teens. While the program is free, a limited number are held each school year, with the opportunity available to the first 25 schools that schedule an event.

The Department of Public Instruction, in partnership with DOT, encourages schools to participate.