Here’s how you can help promote and participate in Read Across America on March 2

RAA Cat n Hat 2017_LogoMore than 45 million people are expected to join the National Education Association and its state and local affiliates to celebrate the 20th anniversary of “NEA’s Read Across America Day” on Thursday, March 2, 2017. Here’s how you can help promote and participate in the nation’s largest reading event:

NEA’s 20th anniversary RAA Day activities include the following:

  • National Kickoff Event at NEA Headquarters on RAA Day, Thursday, March 2 and Facebook Live Event
  • Media Roundtable Discussion on Reading and Diversity in Literature (March 2)
  • RAA’s Online Store (
  • Digital Tools and Resources and additional online promotional tools at

Participate in our National Kick-off Event via Facebook Live!:

March 2 from 11:30 a.m.-12:15 p.m. ET

We invite you to participate in our RAA Day kickoff event taking place on Thursday, March 2 from 11:30 a.m. to 12:15 p.m. ET in Washington D.C. via Facebook Live.  Simply go to our NEA Today Facebook page and click on events or “like” our page and you will get an alert when we go live.

Our 20th anniversary celebration at NEA will serve as a reading extravaganza for local public school students and will feature notable guest readers such as Reading Rainbow’s LeVar Burton and 12-year-old #1000BlackGirlBooks founder Marley Dias, authors and illustrators from our 2016-17 Resource Calendar (“Celebrating a Nation of Diverse Readers”) as well as the Cat in the Hat, Thing 1 and Thing 2.

RAA Media Roundtable

On March 2, following NEA’s RAA Day kickoff event, NEA will host a roundtable discussion on literacy and diversity in literature in public schools with key education reporters. Leading the “Literacy in America” roundtable will be NEA President Lily Eskelsen García; Lavar Burton, the host of the long-running PBS children’s series Reading Rainbow; Marley Dias, a 12-year-old advocate for diverse books who is on a mission to collect books about women of color; Reading is Fundamental (RIF) President Alicia Levi, First Book CEO Chandler Arnold; and Alabama media specialist Ashley Strickland (chair of NEA’s Read Across America Advisory Committee.)

RAA Satellite Media Tour

President Eskelsen Garcia, LeVar Burton and Marley Dias will participate in a satellite media tour from D.C. with TV and radio outlets across the country.

Read Across America Talking Points

  • RAA 20th Anniverary LogoNot only is Dr. Seuss’s birthday on Monday, March 2, 2017, but the date also marks the 20th anniversary of Read Across America Day – NEA’s annual celebration of reading.
  • “NEA’s Read Across America” was created by an NEA task force on reading and literacy in 1997. Founding partners were Dr. Seuss Enterprises and Random House Children’s Books. Since then, approximately 30 national literacy organizations have joined as partners.
  • NEA’s Read Across America Day is the nation’s largest reading celebration, with more than 45 million students, parents, educators and others participating every year. NEA promotes year-round reading with 3 books featured each month in the “Celebrating a Nation of Diverse Readers” resource calendar.
  • This year we are bringing Read Across America back to where it started – Washington D.C. – to celebrate the 20th anniversary with a national kick-off event. NEA members in every Local and State Affiliate have built the program with school-based, fun reading events for public school students nationwide.
  • Joining us to celebrate are Reading Rainbow host, actor, director and author LeVar Burton and #1000BlackGirlBook’s Marley Dias.
  • Visit for more information and a list of cities and participating schools. You can also contact WEAC for more information on local events.
  • More than 450 Virginia public school students will join LeVar, Marley, NEA President Lily Eskelsen Garcia and children book authors for a reading extravaganza at the NEA headquarters.
  • Read Across America is an award-winning, year-round literacy program designed to get students excited about reading. NEA’s goal is to motivate students to read. NEA’s Read Across America helps students to master basic reading and comprehension skills and develop a life-long love of reading by making it F-U-N.
  • NEA’s Read Across America is sponsored by the National Education Association, Dr. Seuss Enterprises, L.P., and more than 50 national partner organizations.  Last year, reading events in all 50 states attracted more than 45 million readers of all ages.
  • It is incredibly important for adults to read with children. In study after study, students who read – and are read to – do better in school and in life.
  • Visit to check out what’s happening in local communities around the country and get resources like top book picks, activity guides, reading rewards, event ideas, as well as tips for parents to encourage their children to have a love of reading.

 Twitter:  Keep an eye out for tweets from @NEAToday and use the hashtag #readacrossamerica.

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